Thanks to his time on OT and other programs, Risto Mejide has become a character that is practically a brand, with unforgettable characteristics, typical of a brand that remains engraved in one's head. Or if not, ask one of the contestants who is the victim of one of their annoying criticisms.
And #Annoyomics is about his method. A book that is interesting from the beginning to the end, also due to an uncomfortable subject such as the exercise of discomfort.
Synopsis
You worry about what they will say. You are affair to misfit. You dont like to have enemies. It costs you say no. You are terrified of attracting attention. And you can't stand that people hate you or speak ill of you.
Nothing happens.
Nor will it happen.
And that, precisely, is one of your problems.
The other is that you need this book.
Jose Mourinho upset, Ryanair upset, Michael Moore upset, Lady Gaga upset, Julian Assange upset, Benetton upset, John Galliano upset, Salman Rushdie upset. But it is that the Renault Mégane, in its day, also bothered. And Madonna and BMW and Apple and even Jesus Christ.
They have all been annoying at one time or another, and yet each one in their own way has succeeded. Is it a coincidence? Or did they succeed precisely because they were annoying? Was it all part of a strategy? Can you succeed by bothering? Rather, can you succeed WITHOUT bothering? How much does it cost to bother? Is it always cheaper to try to please everyone and "stay out of trouble"? Can nuisance strategies be designed? Is there an economy of hassle? And as consumers, do we like to be disturbed? Are we willing to pay for it? Sorry for the inconvenience?
Risto Mejide, publicist, producer, annoying television personality and author of «Negative thought» -one of the 10 best-selling non-fiction books of 2008-, «Negative feeling» (2009) and «May death accompany you» ( 2011), offers us in #ANNOYOMICS an ironic and scathing analysis of annoying success stories as well as a practical manual to take advantage of our oddities, edges and defects that most hinder others to turn them into our main source of income.
This is an ode to premeditated money-making nuisance, a formal invitation to increase your number of enemies with the sole intention that they support you. And above all, a one-way ticket trip. Because once started, you will never see the world the same way again.
Opinion
Anyone who has read any of his previous books knows that this one is different. The work proposes some steps to annoy, a system that has worked for the publicist throughout his career, based mainly on a strategy that he explains step by step. A highly practical essay on advertising and branding.
Aimed at all those who want to position their brand, the work also presents us with a journey through all those cases of companies and public figures who have used the hassle to be successful. But not a purely monetary success, since the nuisance can be perpetrated by both a company and a non-profit organization.
Regarding public figures and the world of fame, the publicist recounts some of the most controversial characters, protagonists of bizarre and media affairs. What do Paris Hilton and Juan Manuel Sánchez Gordillo have in common?
But he also explains the beginnings of the story of Risto Mejide through a kind of diary or summary of what happened since he was called to be a jury in the first OT gala in which he participated. Because let's not forget that Risto also has narrative facilities, a prose that hooks mainly due to his scathing and ironic comments, where many of the observations he makes throughout his day to day are presented, through anecdotes that happen to him as a character in his own "novel".
In conclusion, we have to emphasize that the play, in addition to being a nutritional test, is entertaining. It is not a self-help book, rather the opposite, since if the annoyance is not done well, we may ruin our lives a bit. One more by-product of the Risto Mejide brand, also suitable for all those who once sat down to wait for the appearance of this in one of the OT galas without having any interest in what the contestants sang.
Biography
Risto Mejide Roldán (Barcelona, Catalonia, Spain, November 29th de 1974), is a director creative advertising, collaborator TV y writer and Spanish, although he is especially known for his participation as a jury in television shows Operación Triunfo y You are worth it.
He is licensed and a in Business Administration by ESADE, class of 1997, Barcelona, where he was in charge of the Old creativity for the new economy subject for 8 years. He is currently teaching at the Postgraduate Program in Communication and Advertising at the ELISAVA School of Design attached to the Pompeu Fabra University (UPF), where it dictates the subject of Creativity.
Apart from #annoyomics, Risto Mejide posted Negative thinking (2008) The negative feeling (2009) and May death be with you (2011)