Since its inception in 1994, Amazon, the company that Jeff Bezos It aims to become the largest commercial giant on the Internet in the world, it also began its “physical journey” some time ago. And if the Internet fever weren't enough, Amazon has also started to deploy its own supermarkets, furniture stores and, of course, bookstores around the world. Do you want to know the physical Amazon bookstores?
The physical conquest of Amazon
When in November 2015, Amazon decided to open its first physical store, Amazon books, in his native Seattle, physical booksellers and the whole world wondered if it was the commercial giant's latest stroke of irony with respect to a market, that of physical books, which it has squeezed more and more in recent years.
And it is that since its birth twenty-three years ago, Amazon has reinvented the world of shopping by facilitating the acquisition of various products, especially books, through a single click and after a 24-hour shipment whose effectiveness has led many traditional physical bookstores to rethink the business and even close its doors.
With six stores open so far (in Seattle, San Diego, Chicago, Portland and two in Massachusetts), the concept of a physical Amazon bookstore is simple: display in a store those books with a minimum score of 4 stars on their website, ensuring safe sales. As a complement, various exhibitors of the different devices of the Kindle Fires series are added, the same one that revolutionized the publishing world thanks to the ebook almost ten years ago, simulating the example of other companies such as Google that have also begun to make their recent steps in this of exposing their products to the world between paintings on the walls.
And although the many booksellers who haunt Amazon's physical businesses do not trust its long life judging by the only 5 thousand books in each store, Jeff Bruges's company has already drawn up its plan to conquer physical surfaces: the famous Amazon Go supermarkets, without cashiers and with fresh products, followed by a possible furniture store where the customer can see what that bed looks like on their furniture to buy it at the moment. But it is the publishing market that the company intends to explore further with up to six new stores to open in the coming months, being the one located in Columbus Circle, in New York, scheduled for this spring, the most ambitious of all with an extension of 4 thousand square meters.
It will be only during the next few months when we will see if Amazon also manages to conquer a physical market that, apparently, could be something big at this point.
Or maybe not.