Ana Nieto. Ingxoxo nombhali we-Triunfa con tu libro

Ana Nieto wazalelwa eBilbao futhi ungusomnotho kanye nongoti kwe ukumaketha kwedijithali nezincwadi. Uqale ukushicilela ngo-1995 futhi kusukela lapho usezinikele ekuzishicileleni izincwadi ezimbalwa kanye ebooks ngempumelelo enkulu yokuthengisa. Uphambi kwakhe Uphumelele ngencwadi yakho futhi usesungule Hlela ibhuku lakho. Kulokhu ingxoxo Uyasitshela ngalo msebenzi futhi ngimbonga kakhulu ngesikhathi asinikela.

U-Ana Nieto - Ingxoxo

• ACTUALIDAD LITERATURA:Pnoma yinié Hlela incwadi yakho kungaba úIngabe iwusizo kubo bobabili ababhali nezingcweti zokushicilela? 

I-ANA NIETO: Kuyinkundla eyingqayizivele exhuma ababhali nabachwepheshe abakhethekile ezinsizakalweni zokuhlela. Lapha, ababhali abafuna usizo ekushicileleni imisebenzi yabo bangathola ochwepheshe abahlukahlukene abafana ukulungisa, abaklami bezakhiwo, abaklami bekhava, abahleli, abashicileli kanye nabahumushi.

Ukuqinisekisa ikhwalithi yezinsizakalo zokuhlela, bonke ochwepheshe kufanele bagunyazwe. Lokhu kusho ukuthi badlula ekuhlolweni okuqinile ukuze baqinisekise ukuthi banganikeza isevisi enhle kubabhali.

Siyazi ukuthi inqubo yokuzishicilela ingaba yintsha futhi igcwale ukungaqiniseki kubabhali abaningi, ikakhulukazi uma kuyisikhathi sakho sokuqala. Yingakho sikunakwa kakhulu. Sinikeza ukwesekwa komuntu siqu ngezindlela ezahlukene (i-imeyili, ucingo, ingxoxo, izikhathi eziku-inthanethi) ukuze sicacise ukungabaza kanye nokuqondisa inqubo yokushicilela.

Inzuzo enkulu kubabhali endaweni yethu yikhono lokukhetha kochwepheshe abahlukahlukene abaqeqeshiwe ngamanani aphusile. Lokhu kubavumela ukuthi babe nokulawula kokuthi ubani osebenza ebhukwini labo, ngaleyo ndlela baqinisekise ukuthi umphumela wokugcina uhlangabezana nalokho abakulindele.

Siphinde sisebenzele abashicileli abakhipha izinsiza zabo.

• AL: Usize ababhali ukuthi baphumelele sibonga Uphumelele ngencwadi yakho. Ingabe lokho okuhlangenwe nakho kube usizo kuwe kule phrojekthi? 

UNYAKA: Uphumelele ngencwadi yakho Yaqala uhambo lwayo ngo-1994 ngomgomo ocacile: ukusiza ababhali ohlelweni lokubhala izincwadi zabo.

Ngokuhamba kwesikhathi, sabona ukuthi, ngemva kokuqeda imisebenzi yabo, ababhali abaningi babefuna ukusekelwa okwengeziwe ukuze bathathe isinyathelo esilandelayo: ukushicilela. Izicelo bezisukela ekulungisweni kombhalo kuye ekuhlelweni nasekushicilelweni ezinkundleni ezifana ne-Amazon.

Ngokuqaphela lesi sidingo, saqala uhambo ukucinga ochwepheshe abantu abanekhono abangabambisana kulezi zigaba. Cishe eminyakeni eyishumi, futhi ngemva kokunikeza izinsizakalo kubabhali abangaphezu kwenkulungwane, sikwazile ukwakha ithimba elikhethiwe lochwepheshe elaqashelwa ikhwalithi nokusebenza kwabo.

Lokhu okwenziwayo kusiholele ekudaleni Hlela ibhuku lakho, lapho lezi zingcweti Bangakwazi ukunikela ngezinsizakalo zabo ngokuqondile kubabhali. Ngaphezu kwalokho, sinqume ukwandisa ububanzi futhi sihlanganise nabanye ochwepheshe emkhakheni wokushicilela nabo ababenentshisekelo yokubambisana.

Sisize ababhali abaningi ekushicileleni nasekuthuthukiseni izincwadi zabo ngempumelelo. Namuhla indlela yethu yokuthengisa ephumelela kakhulu ivela ezincomweni eziqondile zalaba babhali.

Ana Nieto Shicilela noma uzishicilele

• Kuthi cuéSitshele okuncane mayelana nezinzuzo kanye nokubi kokushicilela nomshicileli noma ukuzishicilela.. 

AN: Ngingu umvikeli wokuqina we ukuzishicilela futhi ngicabanga ukuthi, ngaphandle kwezimbalwa ezimbalwa, imele inketho engcono kakhulu yababhali. Izinzuzo zayo:

1. Ababhali banokulawula okwengeziwe:

• Ekuthengisweni: Ngokungafani nalabo abasebenza nabashicileli futhi abakwazi ukuthengisa kwabo minyaka yonke, abazishicileli banokufinyelela nsuku zonke kudatha yokuthengisa, inzuzo, nezimakethe lapho kuthengiswa khona amabhuku abo.
• Ekuguquguqukeni kokuphatha: Banenkululeko yokulungisa izintengo, benze amaphromoshini, futhi banikeze nencwadi yabo izikhathi ezilinganiselwe. Bangakwazi futhi ukushintsha ikhava noma incazelo noma nini lapho befuna, ukuguquguquka okungatholakali lapho usebenza nabashicileli bendabuko.

2. Kutholwa inzuzo enkulu:

Kumapulatifomu afana ne-Amazon, ababhali abazishicilele bangathola kufikela ku-70% wokuthengisa ngefomethi ye-elekthronikhi kanye no-30% ephepheni, uma kuqhathaniswa izintela kusuka kubashicileli, okuvamise ukuba phakathi kuka-8% no-10% ephepheni kanye no-25% kudijithali.

3. Ivumela ukusatshalaliswa kwamanye amazwe:

I-Amazon inikezela ngokusabalalisa emazweni angaphezu kuka-200 ngezitolo zayo ezingu-13, idlula ukusatshalaliswa okulinganiselwe eSpain (futhi, ngezinye izikhathi, nezincwadi ezimbalwa, kwamanye amazwe) ezinikezwa abashicileli abaningi.

4. Isiza ukusuka kodayiswa kakhulu kuye kumthengisi omude:

Ibhuku lekhwalithi elinephromoshini eqhubekayo lingaqhubeka lithengisa inyanga nenyanga nonyaka nonyaka, into ecishe ingenakwenzeka ngommemezeli. Abashicileli bendabuko bagxilisa ukuthengisa kwabo ezitolo zezincwadi, ezivame ukubuyisela izincwadi ezingadayisi ngokushesha, ngaleyo ndlela zinciphise ukutholakala kwazo isikhathi eside nokubonakala kwazo.

La inzuzo enkulu ukushicilela nge Umhleli yiyona ukusatshalaliswa ezitolo zezincwadi ezibonakalayo. Kodwa-ke, ukuthengiswa ezitolo zezincwadi ezibonakalayo kuncipha unyaka nonyaka ngenkathi kuthengiswa online iyanda. Ngaphezu kwalokho, abashicileli ngokuvamile abanakho ukuxhumana okuqondile nabafundi, ngokugxila ezitolo zezincwadi, ngokungafani nezinkundla, ezixhuma ngqo nezigidi zabafundi emhlabeni jikelele.

Ana Nieto Ukuphumelela kokumaketha nokuhlela

• Kuyena marketing kubalulekile lapho sishicilela?  

AN: Nxa ufuna ukuthi ibhuku lakho lithengiswe, kungakhathaliseki ukuthi ulishicilela nomshicileli noma uzishicilele ngokwakho, kufanele wenze ukumaketha noma uqashe othile ozokusiza. Lokhu yinto ababhali asebeyazi. Bambalwa abakholelwa ukuthi ukubhala incwadi nje kwanele ukufinyelela abafundi..

• AL: Ingabe leyo fomula ikhona ngempela? ukuba éimpumelelo ngencwadi?

AN: Ukuphumelela kwezokushicilela kukhona imithetho emibili yegolide lokho akunakukhohlwa:

Incwadi kufanele ibe engenakuvinjelwa. Uma kuyinoveli, kufanele ithathe umfundi kusukela ekuqaleni kuye ekugcineni. Futhi uma ingelona iqiniso, kufanele ixazulule inkinga noma igcwalise isithembiso, ibe ithuluzi eliwusizo kumfundi.

Ingcweti kwezobuciko bokumaketha. Lolu hambo luqala ngaphambi kokuthi uze ubhale igama lokuqala. Khetha isihloko esithintayo, dala isihloko esihlaba umxhwele futhi, lapho incwadi isibhaliwe, dweba ikhava enganakwa kanye nesifinyezo esikwenza kube nzima ukungafuni ukuyifunda. Umbono wokuqala ubala kakhulu, ikakhulukazi ukuthi u-10% wencwadi umfundi angayinambitha mahhala ku-Amazon. Kuyihuku lokubagcina befuna okwengeziwe!

Futhi akugcini lapha. Ngaphambi kokwethula incwadi yakho udinga a isu lokuphromotha: abathintwayo, amabhulogi, amaphodikasti, abagqugquzeli ezinkundleni zokuxhumana kanye nemidiya yendabuko. Bonke bangaba abalingani.

Uma kufika isikhathi sokushicilela, akhona amaqhinga angathuthukisa ibhuku lakho. Uma ikhava, isihloko nencazelo kukhanga, ukutshala imali emikhankasweni yokukhangisa nakho kungaba isinyathelo esihle sokukhulisa ukubonakala.

Intelligence yokufakelwa

• KUYA:nguyeíNgiyacaphuna, sebenzisa i-AI enqubweni yokudala njengokubhala? ¿Qué uyazibona izingozi? 

AN: Ukuhlanganisa amakhono omuntu ayingqayizivele namandla e-AI kungaba ifomula enamandla yempumelelo.

Ngisanda kuzwa lesi sicaphuno esihlobene ne-AI engivumelana nayo 100%: “"Ngeke uthathwe i-AI, uzoshintshwa ngumuntu osebenzisa i-AI ngobuhlakani.".

Akukhona mayelana nokucela usizo lwe-AI njengokuthi: bhala incwadi ngo-X. Yebo, uzoyibhala, kodwa ngeke idayiswe. Akuthakazelisi. Akunabuntu. Futhi uzoba namaphutha kanye nokuphikisana (lokho abakubiza ngokuthi "ama-hallucinations").

Kumbhali kungaba yithuluzi lokunqoba amabhlogo wokusungula, akha imibono, ukuthuthukisa ukubhala noma isitayela futhi uthuthukise ucwaningo nokuhlela. Kodwa-ke, i-AI iyodwa ayikwazi ukuthatha indawo yokusungula komuntu, isipiliyoni esiphilayo, kanye nekhono lokuxoxa izindaba ezithinta izinga lomzwelo nelomuntu siqu nabafundi.

Isibonelo, umbhali angayisebenzisa ukwenza imibono yokuqala obese unweba futhi ujule ngokuthinta kwakho siqu, noma uku ukubuyekezwa kokuqala, okukuvumela ukuthi ugxile ezintweni ezinobuciko nezicashile zokubhala.

ukushicilela indawo

• AL: Ekugcineni, uwubona kanjani umkhakha wokushicilela uwonke?  

AN: I ukuzishicilela uye wabhekana a ukuziphendukela kwemvelo okuthakazelisayo.

Ekuqaleni, lo mhlaba wawunokwengeziwe amateur. Ababhali babevame ukuncika kubangane noma emndenini ukuba bahlole imibhalo yabo yesandla futhi namakhava ayeklanywe ngendlela eyenziwe ekhaya, engasizanga kangako ekukhangeni abafundi. Kodwa-ke, eminyakeni emithathu noma emine edlule, sibone uguquko olubalulekile ukusebenza ngobungcweti.

Manje, izembozo zezincwadi ezizishicilele e-Amazon zivame ukuhlaba umxhwele. Isakhiwo sibonisa umsebenzi wochwepheshe, amaphutha esipelingi ehliswe kakhulu futhi ama-synopses aklanyelwe ukudonsa ukunaka komfundi futhi akhuthaze ukuthengisa.

Lokhu kuguqulwa akugcini nje ikhwalithi ethuthukisiwe, kodwa futhi idonse ukunaka kwababhali abebexhunyaniswa nabashicileli bendabuko. Abaningi manje sebekhetha ukuzishicilela, batshala imali ezicini ezibalulekile ezifana nedizayini yekhava ekhangayo kanye ne-synopsis ehehayo. Abanye baze baphendukele emibikweni yokufunda yobungcweti ukuze bakhulise amandla okuhweba emisebenzi yabo.

Isigcawu sokushicilela, futhi ikakhulukazi emkhakheni wokuzishicilela, sibhekene ne-a umzuzu othembisayo. Sibona ubungcweti obukhulayo, ngokungangabazeki, obupenda ikusasa eligcwele amathuba alabo babhali abanquma ukuthatha le ndlela.