Kusukela yaqala ngo-1994, i-Amazon, inkampani leyo Jeff Bezos Ihlose ukuba yi-giant enkulu kunazo zonke kwezohwebo kwi-intanethi emhlabeni, futhi yaqala "uhambo lwayo lomzimba" esikhathini esithile esidlule. Futhi ngukuthi ukube imfiva ye-Intanethi ibinganele, i-Amazon nayo isiqale ukusebenzisa izitolo zayo ezinkulu, izitolo zefenisha kanye nezitolo zezincwadi emhlabeni wonke. Ngabe ufuna ukwazi izitolo ezidayisa izincwadi ze-Amazon?
Ukunqoba ngokomzimba kwe-Amazon
Ngenkathi ngoNovemba 2015, iAmazon yanquma ukuvula isitolo sayo sokuqala, Ama-Amazon Amabhuku, eSeattle yangakubo, abathengisi bezincwadi zomzimba kanye nomhlaba wonke babezibuza ukuthi ngabe kuyindida enkulu yini kwezentengiselwano maqondana nemakethe, leyo yezincwadi ezingokoqobo, ebicindezele kakhulu eminyakeni yamuva.
Futhi ukuthi selokhu yazalwa eminyakeni engamashumi amabili nantathu edlule, i-Amazon ibuyise umhlaba wezitolo ngokwenza lula ukutholakala kwemikhiqizo ehlukahlukene, ikakhulukazi izincwadi, ngokuchofoza okukodwa nangemva kokuthunyelwa kwamahora angama-24 ukusebenza kwawo okuholele ezitolo eziningi zemvelo zendabuko ukucabanga kabusha ngebhizinisi nokuvala iminyango yalo.
cunt kuvulwe izitolo eziyisithupha kuze kube manje (eSeattle, San Diego, Chicago, Portland kanti ezimbili eMassachusetts), umqondo wesitolo sezinto ezibonakalayo se-Amazon ulula: bonisa esitolo lawo izincwadi ezinamaphuzu amancane ezinkanyezi ze-4 kuwebhusayithi yazo, ukuqinisekisa ukuthengisa okuphephile. Njengomphelelisi, kunezelwa ababonisi abahlukahlukene bamadivayisi ahlukene ochungechunge lwe-Kindle Fires, wona lowo owaguqula umhlaba wokushicilela ngenxa ye-ebook cishe eminyakeni eyishumi eyedlule, belingisa isibonelo sezinye izinkampani ezifana neGoogle nazo eseziqalile ukwenza izinyathelo zabo zakamuva kulokhu zokudalula imikhiqizo yabo emhlabeni phakathi kwemidwebo esodongeni.
Futhi yize abathengisi abaningi bezincwadi abahlupha amabhizinisi e-Amazon bengayethembi impilo yayo ende eyahlulela yodwa Izincwadi eziyizinkulungwane ezinhlanu esitolo ngasinye, Inkampani kaJeff Bruges isivele icubungule uhlelo lwayo lokunqoba indawo ebonakalayo: izitolo ezinkulu ezidumile ze-Amazon Go, ngaphandle kwezimali nemikhiqizo emisha, kulandelwa isitolo sefenisha lapho ikhasimende lingabona khona ukuthi lowo mbhede ubukeka kanjani kufenisha yabo ukuyithenga umzuzwana. Kepha yimakethe yokushicilela leyo inkampani ehlose ukuyicubungula ngokuqhubekayo nezitolo ezintsha ezifika kweziyisithupha ezizovulwa ezinyangeni ezizayo, okuyiyona etholakala eColumbus Circle, eNew York, ehlelelwe le ntwasahlobo, enesifiso esikhulu kunazo zonke ukunwetshwa kwamamitha ayizinkulungwane ezingama-4.
Kuzoba kuphela ezinyangeni ezimbalwa ezizayo lapho sizobona khona ukuthi i-Amazon nayo izokwazi ukunqoba imakethe engokoqobo, okusobala ukuthi ingaba yinto enkulu njengamanje.
Noma mhlawumbe cha.