Ukusukela oko yaqalwa ngo-1994, iAmazon, yinkampani leyo Jeff Bezos Ijolise ekubeni yeyona nto inkulu kwezorhwebo kwi-Intanethi emhlabeni kwaye yaqala "nohambo lwayo lomzimba" kwithuba elidlulileyo. Kwaye ukuba ifiva ye-Intanethi ibingonelanga, iAmazon sele iqalile ukuhambisa iivenkile zayo, iivenkile zefanitshala kwaye, ewe, iivenkile ezithengisa iincwadi kwihlabathi liphela. Ngaba uyafuna ukwazi iivenkile ezigcina iincwadi zeAmazon ezibonakalayo?
Uloyiso ngokwasemzimbeni lweAmazon
NgoNovemba ka-2015, iAmazon yathatha isigqibo sokuvula ivenkile yayo yokuqala, Iincwadi zeAmazon, eSeattle yakhe yasekuhlaleni, abathengisi beencwadi kunye nehlabathi liphela bazibuza ukuba ingaba yayisesona sigqebelo sikhulu sorhwebo ngokubhekisele kwimarike, leyo yeencwadi ezibonakalayo, eziye zanyanzelwa kwiminyaka yakutshanje.
Kwaye ukusukela ekuzalweni kwakhe kwiminyaka engamashumi amabini anesithathu eyadlulayo, iAmazon ibuyise umhlaba wokuthenga ngokuququzelela ukufunyanwa kweemveliso ezahlukeneyo, ngakumbi iincwadi, ngokucofa kanye nasemva kokuthunyelwa iiyure ezingama-24 ukusebenza kwazo kukhokelele kwiivenkile ezininzi zemveli ukucinga ngokutsha ishishini kwaye uvale neengcango zalo.
Con iivenkile ezintandathu zivuliwe ukuza kuthi ga ngoku (eSeattle, eSan Diego, eChicago, ePortland kunye naseMassachusetts), umxholo wevenkile ebonakalayo yeAmazon ilula: bonisa evenkileni abo Iincwadi ezinamanqaku asezantsi eenkwenkwezi ezi-4 kwiwebhusayithi yazo, Ukuqinisekisa ukuthengisa okukhuselekileyo. Njengomphelelisi, ababonisi abahlukeneyo bezixhobo ezahlukeneyo zothotho lwemililo yohlobo olungezelelweyo bongeziwe, ikwangula lowo waguqula umhlaba wokupapasha umbulelo kwi-ebook phantse kwiminyaka elishumi eyadlulayo, efanisa umzekelo nezinye iinkampani ezinje ngeGoogle eziqalileyo ukwenza amanyathelo abo akutshanje oku kuveza iimveliso zabo emhlabeni phakathi kwemizobo eseludongeni.
Kwaye nangona abathengisi beencwadi abaninzi abenza ishishini laseAmazon lingathembeki kubomi balo obude ngokugweba Iincwadi ezingamawaka amahlanu kwivenkile nganyeInkampani kaJeff Bruges sele ivelise isicwangciso sayo lokoyisa indawo ebonakalayo: iivenkile ezinkulu ezidumileyo zeAmazon Go, ngaphandle kwecashiers kunye neemveliso ezintsha, zilandelwa yivenkile yefenitshala enokubakho apho umthengi anokubona ukuba ibhedi injani kwifenitshala yabo ukuyithenga. ngelo xesha. Kodwa yimakethi yokupapasha ethi inkampani ijonge ukuphonononga ngakumbi ukuya kuthi ga kwiivenkile ezintsha ezintandathu ukuba zivulwe kwiinyanga ezizayo, yile ikwiColumbus Circle, eNew York, ecwangciselwe le ntwasahlobo, eyona inomdla kuzo zonke ulwandiso lwe-4 lamawaka eemitha zesikwere.
Kuya kuba kuphela kwiinyanga ezimbalwa ezizayo xa siza kubona ukuba iAmazon ikwazile ukoyisa intengiso yomzimba, ekubonakala ukuba inokuba yinto enkulu okwangoku.
Okanye mhlawumbi akunjalo.