Planet ya rufe Da'irar Masu Karatu.
Nomawa ya mamaye dukkan fannoni na rayuwar yau da kullun. Yanayin da ake ciki yanzu yana tilasta kamfanoni da mutane su zauna cikin mahalli cikin canji na yau da kullun. Daidai ne Hujjar Grupo Planeta don ba da hujjar rufe Círculo de Lectores.
Musamman, bayanin mai wallafa yana nufin zuwa ga "canjin halaye a cikin amfani da 'yan ƙasa da aka samo daga ƙarfin aiwatar da sabbin fasahohi". Abin da ake kira juyin juya halin Masana'antu 4.0 ya canza fasalin tattalin arziƙi matuƙa; gasar ta fi sauri fiye da kowane lokaci.
Intanit saitin matsayin
Intanit yana tsara dokoki ga komai: kasuwancin duniya, sadarwa, hanyoyin ma'amala, dabarun koyarda tarbiya ... Saboda haka, ba abin mamaki bane cewa Círculo de Lectores ya fita daga samun sama da masu rajista miliyan 300.000 a ƙarshen karnin da ya gabata zuwa kusan XNUMX a lokacin rufewarsa.
Ofarshen kulab tare da fiye da rabin karni na tarihi
Grupo Planeta ya samo Círculo de Lectores a cikin 2010. A wancan lokacin, sun riga sun haɓaka ayyuka da yawa waɗanda niyyarsu ta shiga cikin kasuwancin lantarki da cin gajiyar aikace-aikacen zamanin dijital. Koyaya, waɗannan dabarun basu yi aiki akasari ba saboda ci gaban da ba za a iya dakatar da shi ba na manyan kamfanoni kamar Amazon.
Ba shi da muhimmanci kaɗan cewa tsohuwar kungiya ce da aka kafa a 1962, riƙe shi tsawon lokaci ba shi da riba. Tun daga 2016, yana da rashi kusan shekara-shekara kusan 15% na tallace-tallace kuma a cikin 2018 babban haɓaka Euro miliyan 6 ya zama dole.
Idan aka fuskanci rashin iya jan hankalin sabbin abokan tarayya, Grupo Planeta yayi matukar nazarin canji zuwa tsarin kasuwanci wanda ya dace da sabbin lokuta. Da yawa daga cikin Mutanen Espanya zasu rasa babban kulob ɗin karatu a ƙasarsu, da kuma wakilai da yawa masu izini, kasidu, dandalin intanet da sarari don masu biyan kuɗin a cikin shagunan littattafai.
Hakanan burofax ɗin da ya sanar da rufe Da'irar Masu Karatu yana ba da haske na bege ga membobinta masu aminci. A ɗaya daga cikin sakin layin nata ya karanta "an gwada abubuwa dubu hamsin don inganta wannan samfurin, amma an yanke shawarar rufe tsarin kasuwanci, ba rufe Círculo ba, don shiga cikin tsarin tsarin gaba (ba a riga an yi nazari ba)" .
Don haka, shin laifin sabon zamani ne?
Abu mafi sauki shine a yi tunanin cewa "sauye-sauyen halaye na masarufi" saboda gaskiyar cewa sabbin ƙarni suna karanta ƙasa da iyayensu.. Koyaya, yayin nazarin dalla-dalla dalilan rufe Círculo de Lectores, a bayyane yake cewa babban dalilin shine ƙarancin talla da dabarun talla akan dandamali na dijital. Ba su daidaita cikin lokaci ba.
Bayanin farko na bayyane shine nuna wariyar da ke akwai game da abin da ake kira Millennials (mutanen da aka haifa tsakanin 1980 da 1995) da tsara Z (an haife shi bayan 1995). Saboda, akasin yanayin da ake tsammani na tsararraki ya zama kamar mutumtacce ne kuma ba shi da sha'awa, da Millennials Su ne masu karanta labarai.
Sabon salon shine "litattafan litattafai".
A zahiri, tashar Biz! Jaridar Republic (2019) ta ruwaito hakan a Amurka kadai «80% na samari masu shekaru 18 zuwa 35 sun karanta littafi ta kowace siga a cikin shekarar bara, gami da kashi 72% waɗanda suka karanta kwafi mai wahala. ' Wannan majiyar guda ɗaya tana nuna cewa Ba'amurkewa suna mallakar matsakaicin littattafai ɗaya zuwa biyar a shekara.
Hakanan, Cerezo (2016) ya faɗi a cikin ɗaba'arta Generation Z da bayani cewa sauye-sauyen al'adu sun fi sauri a yau. Yanzu ba batun shekaru bane. Marubucin ya ce: "ofaya daga cikin manyan labaran da sauye-sauyen da ake samu a yanzu shine saurin fadadawa, wanda tasirinsa yake kai tsaye kuma lokaci ɗaya a sassa daban-daban na duniya."
Kungiyoyin littattafai yanzu sun zama tukunyar litattafai
Tashar Ecoosfera (2019) ta bayyana Generation Y (millennials) azaman ƙarni na farko na duniya, godiya ga sanin ilimin intanet da kuma ganin yaduwar lambobi. Hakanan, rikicin tattalin arzikin duniya da abubuwan al'ajabi irin su canjin yanayi sun nuna alamun sha'awar su da al'adun su.
Saboda haka, millennials sukan kasance suna da cikakken sani game da batutuwan siyasa da muhalli daban-daban. Wadannan yanayi sun haifar da yaduwar hanyoyin samun bayanai. Bai zama kawai littattafai ba, yanzu ɗakunan karatu na zamani, dandamali, da wallafe-wallafen da aka nuna akan layi suna dacewa.
Bugu da kari, ra'ayin masu karatu yana da mahimmanci, duka don cancanta da bayar da gudummawa wadanda zasu bunkasa darajar bayanin. Saboda wannan, masu ba da shawara suna ganin litattafan litattafai a matsayin masu amfani sosai da dandamali masu ma'amala waɗanda ke tattaro duk abubuwan da aka ambata.
Game da rufewar Da'irar Masu Karatu na Grupo Planeta, an riga an sami hanyoyin da zasu canza cikin duniyar digit. Wataƙila a cikin nan gaba ba da daɗewa ba dawowar azaman kundin litattafai ko kuma a cikin tsarin kasuwanci irin wannan wanda zai iya yin takara a cikin juzu'in Masana'antu na 4.0 zai yiwu.
Barka da yamma. Ina buƙatar bayani game da yadda suka dawo da kuɗin da ban yi amfani da su ba, kuma har yanzu ana tara su a can. Na gode . Duk mafi kyau
Tsohon daraktan Círculo de Lectores, Hans Meinke, ya fahimci abin da samfurin Círculo na gaba zai iya kasancewa: ƙungiyar littattafai na ƙwarewa, waɗanda ke kula da fasahar yin littattafai masu kyau, masu ɗaure, mai zane, tare da ayyukan al'adu daban-daban. Bertelsmann, a nata ɓangaren, ƙungiya ce ta bugawa wacce ta sadaukar da kanta ga lalata tsarin wallafe-wallafen ta hanyar karɓar adadi mai yawa na masu bugawa a cikin Jamus da ma duniya baki ɗaya, kuma musamman ma ƙungiyoyin littattafai, waɗanda ƙwararren abu ne na Jamusawa zuwa daga 1919, kodayake akwai magabata, har ma da ƙari daga shekarun bayan yaƙi (a wajajen 1950), lokacin da aka sami babban ci gaba a cikin irin wannan tashar tallan. Tare da canjin kasuwa da digitization, Bertelsmann kawai ya yanke shawarar slam asalinsa Círculo de Lectores (Bertelsmann Lesering), wanda yanzu ake kira The Club, bayan ya ɗaga sama da kashi 95% na kulab ɗin da suka kasance a Jamus, Austria da Switzerland. Mediocrity ba wai kawai ya yi nasara ba, har ma ya zama mai kisan edita. Círculo de Lectores de España ya bambanta, saboda Hans Meinke ya san yadda za a kwafa samfurin Gutemberg Librarian Guild da ke akwai (Büchergilde Gutenberg), wanda aka kafa a 1924 (a cikin shekarar da Deutsche Buch-Gemeinschaft, ya haɗiye 50% a 1969 da Bertelsmann kuma an hallakar da shi azaman mahaɗan daga 1974 zuwa 1988). Kamar Büchergilde, Círculo ya buga littattafai masu inganci, masu ɗaure kuma tare da nau'ikan jigogin adabi ko nau'ikan adabi. Círculo zai iya rayuwa tare da abokan hulɗarta na 300.000 na yanzu waɗanda ke kula da layin edita na Hans Meinke a cikin salon Büchergilde. Amma Bertelsmann ya kawar da farashin kuɗin ƙungiyar ta hanyar miƙa shi ga mai ba da labari mai kyau: Planeta. Wani abu da ba za a iya fahimta ba, saboda a cikin Portugal Círculo de Lectores har yanzu yana hannun Bertelsmann (Bertrand), kuma a cikin Argentina da sauran ƙasashe kuma. A Faransa, Faransa Loisirs ta zama dukiyar waɗanda suka kafa ta.
Tsohon daraktan Círculo de Lectores, Hans Meinke, ya fahimci abin da samfurin Círculo na gaba zai iya kasancewa: ƙungiyar littattafai na ƙwarewa, waɗanda ke kula da fasahar yin littattafai masu kyau, masu ɗaure, mai zane, tare da ayyukan al'adu daban-daban. Bertelsmann, a nata ɓangaren, ƙungiya ce ta bugawa wacce ta sadaukar da kanta ga lalata tsarin wallafe-wallafen ta hanyar karɓar adadi mai yawa na masu bugawa a cikin Jamus da ma duniya baki ɗaya, kuma musamman ma ƙungiyoyin littattafai, waɗanda ƙwararren abu ne na Jamusawa zuwa daga 1919, kodayake akwai magabata, har ma da ƙari daga shekarun bayan yaƙi (a wajajen 1950), lokacin da aka sami babban ci gaba a cikin irin wannan tashar tallan. Tare da canjin kasuwa da digitization, Bertelsmann kawai ya yanke shawarar slam asalinsa Círculo de Lectores (Bertelsmann Lesering), wanda yanzu ake kira The Club, bayan ya ɗaga sama da kashi 95% na kulab ɗin da suka kasance a Jamus, Austria da Switzerland. Mediocrity ba wai kawai ya yi nasara ba, har ma ya zama mai kisan edita. Círculo de Lectores de España ya bambanta, saboda Hans Meinke ya san yadda za a kwafa samfurin Gutemberg Librarian Guild da ke akwai (Büchergilde Gutenberg), wanda aka kafa a 1924 (a cikin shekarar da Deutsche Buch-Gemeinschaft, ya haɗiye 50% a 1969 da Bertelsmann kuma an hallakar da shi azaman mahaɗan daga 1974 zuwa 1988). Kamar Büchergilde, Círculo ya buga littattafai masu inganci, masu ɗaure kuma tare da nau'ikan jigogin adabi ko nau'ikan adabi. Círculo zai iya rayuwa tare da abokan hulɗarta na 300.000 na yanzu waɗanda ke kula da layin edita na Hans Meinke a cikin salon Büchergilde. Amma Bertelsmann ya kawar da farashin kuɗin ƙungiyar ta hanyar miƙa shi ga mai ba da labari mai kyau: Planeta. Wani abu da ba za a iya fahimta ba, saboda a cikin Portugal Círculo de Lectores har yanzu yana hannun Bertelsmann (Bertrand), kuma a cikin Argentina da sauran ƙasashe kuma. A Faransa, Faransa Loisirs ta zama dukiyar waɗanda suka kafa ta.
«» »Bayanin farko na bayyane shine nuna wariyar da ke akwai game da abin da ake kira millennials (mutanen da aka haifa tsakanin 1980 da 1995) da tsara Z (an haife shi bayan 1995). Domin, akasin yanayin da ake tsammani na tsararraki waɗanda aka sanya su a matsayin masu son kansu da waɗanda ba su da sha'awa, millennials ɗin masu karatu ne.
A zahiri, tashar Biz! Mujallar Republic (2019) ta ruwaito cewa a cikin Amurka kawai "kashi 80% na samari masu shekaru 18 zuwa 35 sun karanta littafi ta kowace irin siga a shekarar da ta gabata, gami da kashi 72% da suka karanta kwafin bugawa". Wannan majiyar ta nuna cewa Amurkawa suna samun matsakaitan littattafai ɗaya zuwa biyar a shekara. »» »»
Karatun littafi a shekara daya shine karatun karatu? Don haka menene za mu kasance daga cikinmu waɗanda ke karanta 2-3 a wata?
Na yarda da sharhi na karshe, kuna tsammanin sayen litattafai biyar a shekara yana kasancewa mai karanta labarai ra. ina zamu tsaya. A gare ni abin kunya ne sosai kasancewar sun rufe da'irar masu karatu tunda na kasance memba na shekaru da yawa, duk da haka ina da littafi na lantarki, amma ina littafin takarda, ƙanshin sabon littafin, ya taɓa su kuma juya shafuka. Zamanin da ke yanzu ba ya karanta komai, ƙarancin millennials da tsara z (yi haƙuri don ɓata na amma na yi tsammanin dubun dubunnan waɗanda aka haifa bayan 2000 da wani abu, ban taɓa jin labarin z ba, yana kama da labarin ban tsoro) Fiye da komai saboda ina da ɗa mai shekara 16 kuma na ga hakan a ciki da kuma cikin abokan aikinsa da abokai da yawa. Ina daukar kaina mai karatu mara kyau tunda na karanta littafi a mako, idan ina son shi a cikin kwanaki biyar kuma idan ya sanya ni daga shafin farko cikin kwana uku ko biyu har ma. Na rasa adadin wadanda na karanta a shekara, amma biyar zasu zama abin dariya
Yana da zafi sosai cewa Círculo de Lectores bai dace da sababbin fasahohi ba. Na girma tare da shi, mahaifina yana riƙe da mujallar, babu littattafai ƙasa da biyu ko uku waɗanda aka bari a gida, lps na kowane irin kiɗa. Godiya Da'irar Masu Karatu. Za ku kasance a cikin ranmu daga cikinmu masu son karatu da kiɗa. Rungume daga Bogotá.