Njengoba kungenzeka uyazi, njengamanje konke okuthengiswayo, konke okudlulayo internet, wonke amabhizinisi anawo umkhankaso marketing nxazonke. Okufezwa yilo mkhankaso wokukhangisa ngukuthi ibhizinisi lethu, isitolo sethu esibonakalayo, okwethu blog, imikhiqizo yethu, ifinyelela kubantu abaningi emhlabeni jikelele futhi ngenxa yalokho yandisa ukuvakashelwa futhi inyuse imali yethu.
Yebo, emhlabeni wokushicilela, emhlabeni wababhali, ingqikithi ye- 'ukumaketha oku-inthanethi' kusebenza ngendlela efanayo. Ngaphandle kwababhali asebevele baziwa yibo bonke, njengo-Arturo Pérez Reverte, Paul Auster, Carlos Ruiz Zafón, njll. ukuthi akudingeki ukuthi bakhangise izincwadi zabo, noma ngabe bayakwenza, abanye, abajwayelekile kakhulu, labo abaqala ukushicilela incwadi yabo yokuqala, eyaziwa kancane, badinga ukuthi babe nokumaketha okuhle online nyusa umsebenzi wakho. Kungani? Ngoba ngenhlanhla baningi ababhali namhlanje, kwesinye isikhathi abashicileli abanikeli ngokwanele noma abafuni "ukuzibeka engcupheni" ngababhali abasha, ngoba siyazishicilela futhi sidinga abafundi nabalaleli abasaziyo, njalo njalo.
Okhiye 'bokumaketha online' okuhle kubabhali
Asibe njalo okuyiqiniso: ungaba kakhulu umbhali omuhle futhi ube nomsebenzi obhaliwe wekhwalithi ye- I-Quixote, Ngokwesibonelo, futhi makungabikho muntu okuthengayo. Noma okuphambene nalokho, ungaba yi- umbhali lousy, kodwa njengoba unamakhono abantu, unomkhankaso omuhle we ukuthengiswa kwe-inthanethi kudaliwe futhi usuhambile futhi waba nentshisekelo yokwazi ukungena nokuphuma kokuthi umhlaba wezincwadi usebenza kanjani njengamanje, ukuthengisa izincwadi ezinjenge-churros.
Umqondo omuhle kungaba ukufeza okuhle ngakunye kokukhethwa kukho okubili, okungukuthi, ube ngumbhali omuhle futhi wenze okuhle 'ukumaketha oku-inthanethi' yomsebenzi wakho. Okokuqala kutholakala ngokungeziwe ku- ithalente, ukubhala okuningi, nsuku zonke, ukuhlala njalo. Okwesibili kwenziwa ngokulandela uchungechunge lwamathiphu esiwabeka ngezansi:
- Zenzele iwebhusayithi yobungcweti, lapho ungagcini ngokukhuluma ngawe njengomuntu nomlobi kepha futhi ushicilela njalo okubhaliwe kanye nokushicilelwa kwemisebenzi yakho.
- Ngaphakathi kwewebhusayithi yakho, shiya isigaba se- blog: lokhu kufanele kuvuselelwe kaningi futhi kufunwe iphrofayili yomfundi ngokuthanda kwabo izincwadi zakho.
- Yiba ne- uhlu lwamakheliUhlu lwamakheli ikheli le-imeyili, ikakhulukazi lapho kuthi uma kuthunyelwa umyalezo kulelo kheli kutholwe yibo bonke ababhalisile ohlwini. Ngale ndlela, uqinisekisa ukuthi okuthunyelwe kwakho kanye nokuvuselelwa okuvela kuwebhu naku-blog kuzothunyelwa kubafundi bakho.
- Yiba khona ku- amanethiwekhi omphakathi futhi usebenze nabo: Njengamanje yonke into isezinkundleni zokuxhumana, ngakho-ke incwadi yakho akufanele ibe ngaphansi. Isebenza ne- Facebook, Twitter futhi ukhangise. Yenza umkhankaso kuwe njengombhali nasezincwadini zakho.
Uma uzithola ungakwazi ukukwenza ngolwazi lwekhompyutha onalo noma ucabanga ukuthi wazi okuncane kakhulu ngalo mhlaba, sincoma ngokuqinile ukuthi, uma ufuna ukuphumelela ngezincwadi zakho, ukuthi wenze isifundo ukuthengiswa kwe-inthanethi labalobi. Enethiwekhi uzothola okungapheli kwazo. Musa ukulinda ngaphezulu!
Kuyindida. Ngingumbhali futhi amanethiwekhi angiphazamisa impela. Kwenzeka kimi ukuthi ngikhangisa ngomsebenzi wami bese ngisuka lapho ngiwusebenzisa ngibhekabheka. Ngiphinde nginguSolwazi e-University of Buenos Aires. Ngisho, okungaba yinto ezuzisayo kimi (ukukhangisa nge-Facebook) kungenza ngingabe ngisabhala. Nansi ithiphu: gwema i-Facebook. Kususa isikhathi sokubhala.
Ngiyavuma. Uma kufanele ufunde ukumaketha ukuze uzithuthukise, awusabhali. Usuku lunamahora angama-24.
Okuqukethwe abakushicilele mayelana nokumakethwa kwezincwadi zezincwadi kwaba usizo kakhulu kimi. Kube wusizo oluhle engizoqala ukulusebenzisa maduze. Ngiyabonga