Iplanethi ivala uMjikelezo wabafundi.
Ukufakwa kwezinombolo ngamadijithali kuthathe zonke izindawo zempilo yomuntu yansuku zonke. Umongo wamanje uphoqa izinkampani nabantu ukuthi baphile endaweni eguqukayo njalo. Impela lokho Impikiswano kaGrupo Planeta yokucacisa ukuvalwa kweCírculo de Lectores.
Ngokuqondile, isitatimende somshicileli sisho "ekushintsheni imikhuba ekusetshenzisweni kwezakhamizi ezithathwe ekusetshenzisweni okuqinile kobuchwepheshe obusha". Lokho okubizwa nge-Industrial Revolution 4.0 kuguqule kakhulu umnotho; umncintiswano usunamandla kakhulu kunakuqala.
Ukubeka i-inthanethi ngamazinga
I-Intanethi ibeka imithetho yakho konke: ukuhweba emhlabeni, ukuxhumana, izindlela zokuxhumana, amasu okufundisa ... Ngakho-ke, akumangazi ukuthi iCírculo de Lectores isuke ekubeni nababhalisile abangaphezu kwesigidi nesigamu ekupheleni kwekhulu leminyaka elidlule kuya kwabangaba ngu-300.000 ngesikhathi ivalwa.
Ukuphela kwekilabhu elineminyaka engaphezu kwengxenye yekhulu lomlando
ICírculo de Lectores yatholwa ngabakwaGrupo Planeta ngo-2010. Ngaleso sikhathi base bevele sebethuthukise amaphrojekthi amaningi inhloso yawo kwakuwukuhlanganisa ezentengiselwano ze-elekthronikhi futhi basebenzise ukusetshenziswa kobudala bedijithali. Kodwa-ke, lawa masu awasebenzanga ikakhulu ngenxa yokuthuthuka okunganqandeki kwama-giant tech njenge-Amazon.
Akubalulekanga kangako ukuthi bekuyiklabhu esinesikhathi eside yasungulwa ngo-1962, ukuyigcina isikhathi eside kunenzuzo. Kusukela ngo-2016, ibinokulahleka okuphakathi konyaka okucishe kube yi-15% yokuthengisa kanti ngonyaka we-2018 kwakudingeka ukwanda kwemali eyizigidi eziyisithupha zama-euro.
Ubhekene nokwehluleka ukuheha abalingani abasha, I-Grupo Planeta icubungule ngokungathi sína ushintsho oluya kumodeli yebhizinisi olwenziwe lwahambisana nezikhathi ezintsha. Abantu abaningi baseSpain bazophuthelwa yiklabhu yokufunda enkulu kunazo zonke ezweni labo, kanye nama-ejenti amaningi agunyaziwe, amakhathalogi, izinkundla ze-inthanethi nezikhala zababhalisile kuzo ezitolo zezincwadi.
I-burofax efanayo ememezele ukuvalwa kwe-Circle of Readers inikeza ukukhanya okuncane kwethemba kumalungu ayo athembeke kakhulu. Kwesinye sezigaba zayo ifundeka kanje "izinto eziyizinkulungwane ezingamashumi amahlanu zizamile ukwenza ngcono le modeli, kepha kuthathwe isinqumo sokuvala isakhiwo sezentengiselwano, hhayi ukuvala iCírculo, ukungena enqubweni yohlaka lwesikhathi esizayo (olungakafundwa). "
Ngabe iphutha lezizukulwane ezintsha?
Into elula kungaba ukucabanga ukuthi "ushintsho emikhubeni yabathengi" kungenxa yokuthi izizukulwane ezintsha zifunde ngaphansi kunabazali bazo. Kodwa-ke, lapho sihlaziya ngokuningiliziwe izizathu zokuvalwa kweCírculo de Lectores, kusobala ukuthi imbangela eyisisekelo ukuntuleka kwamasu wokumaketha nokuphromotha kuzingxenyekazi zedijithali. Abazange bavumelane nesikhathi.
Ucezu lokuqala lolwazi olusobala ubandlululo olukhona ezungeze lokho okuthiwa Izinkulungwane zeminyaka (abantu abazalwa phakathi kuka-1980 no-1995) nesizukulwane Z (esazalwa ngemuva kuka-1995). Ngoba, ngokungafani nenkambiso elindelekile yezizukulwane ezizwakala zinobuntu futhi zingenandaba, i- Izinkulungwane zeminyaka Bangabafundi abanenkani.
Umkhuba omusha yi- "booktubers".
Empeleni, ingosi ye-Biz! IRiphabhlikhi Magazine (2019) ibike lokho e-United States kuphela «ama-80% abantu abasha abaneminyaka yobudala eyi-18 kuya kwengama-35 bafunde incwadi nganoma iyiphi indlela ngonyaka odlule, kufaka phakathi ama-72% afunde ikhophi ephrintiwe. Umthombo ofanayo ukhombisa ukuthi abaseMelika bathola isilinganiso sencwadi eyodwa kuya kwezihlanu ngonyaka.
Ngokufanayo, uCerezo (2016) usho ekushicilelweni kwakhe Isizukulwane Z nolwazi ukuthi izinguquko zamasiko zishesha kakhulu namuhla. Akuseyona indaba yamashumi eminyaka. Umbhali uthi: "Enye yezinto ezintsha ezilethwa ukuguqulwa kwamanje yijubane layo lokukhula, umthelela walo osheshayo futhi ngasikhathi sinye ezingxenyeni ezahlukene zomhlaba."
Amakilabhu ezincwadi manje angababhuthi bezincwadi
Ingosi ye-Ecoosfera (2019) ichaza iGeneration Y (millennials) njengesizukulwane sokuqala somhlaba, sibonga ukuthi ujwayelene ne-inthanethi futhi ubone ukusabalala kwedijithali. Ngokunjalo nenkinga yezomnotho emhlabeni kanye nezimo ezifana nokushintsha kwesimo sezulu kubalule kakhulu izintshisekelo namasiko abo.
Ngakho-ke, izinkulungwane zeminyaka zivame ukuhlala zinolwazi ngezinkinga ezahlukahlukene zepolitiki nezemvelo. Lezi zimo zibangele ukwehlukaniswa kwemithombo yolwazi. Akusezona izincwadi nje, manje imitapo yolwazi ebonakalayo, izinkundla kanye nokushicilelwa oku-inthanethi okukhonjisiwe kusebenza ngokulinganayo.
Ngaphezu kwalokho, umbono wabafundi ubalulekile, kokubili ukuthola iziqu nokwenza iminikelo enothisa inani lolwazi. Ngokwalesi sizathu, abaxhumanisi babona ababhukhi bezincwadi njengamapulatifomu asebenziseka kakhulu futhi asebenzisanayo ahlanganisa zonke lezi zinto ezishiwo.
Endabeni yokuvalwa kwe-Circle of Readers ye-Grupo Planeta, ezinye izindlela zokuguquka ezweni elenziwe ngekhompyutha sezivele zitholakala. Mhlawumbe esikhathini esizayo esingekude kakhulu ukubuya njenge-booktuber noma ngemodeli efanayo yebhizinisi engancintisana ngaphakathi kwe-Industrial Revolution 4.0 ekhangayo kungenzeka.
Sawubona. Ngidinga ulwazi lokuthi bayibuyisa kanjani imali engingayisebenzisanga, futhi lokho kusanqwabelana lapho. Ngiyabonga . Ngikufisela okuhle
Lowo owayengumqondisi we-Círculo de Lectores, uHans Meinke, wayeqonda ukuthi imodeli yesikhathi esizayo yeCírculo ingaba yini: iklabhu lezincwadi lokwenza kahle, elibhekele ubuciko bokwenza izincwadi ezinhle, eziboshwe kahle, eziboniswe, ezihambisana nemisebenzi ehlukahlukene yamasiko. IBertelsmann, ngokwengxenye yayo, iyiqembu lokushicilela elizinikele ekubhujisweni okuhlelekile komhlaba wokushicilela ngokumunca inani elikhulu labashicileli eJalimane nasemhlabeni jikelele, futhi ikakhulukazi amakilabhu ezincwadi, okwakuyinto yasungulwa yaseJalimane kusuka ngo-1919, yize kwakukhona abandulelayo, futhi ngisho nangaphezulu kusukela eminyakeni yangemva kwempi (cishe ngo-1950), lapho kwakukhona ukuqhuma okukhulu kulolu hlobo lwesiteshi sokuthengisa. Ngokushintshwa kwezimakethe nokufakwa kwedijithali, uBertelsmann wavele wathatha isinqumo sokushaya i-Círculo de Lectores (Bertelsmann Lesering) yakhe, eseyaziwa nge-The Club, ngemuva kokugwinya amakilabhu angama-95% abe seGermany, Austria naseSwitzerland. Ubudlwangudlwangu abuzange budlule kuphela, kuphinde kwavela nokuthi bekungumbulali wokuhlela. ICírculo de Lectores de España yayihlukile, ngoba uHans Meinke wayekwazi ukukopisha imodeli yeGutemberg Librero Guild esasikhona (Büchergilde Gutenberg), eyasungulwa ngo-1924 (ngonyaka ofanayo neDeutsche Buch-Gemeinschaft, yagwinya u-50% ngo-1969 nguBertelsmann futhi yaqedwa njengenhlangano ezimele kusukela ngo-1974 kuya ku-1988). NjengoBüchergilde, uCírculo ushicilele izincwadi ezisezingeni eliphakeme, eziboshwe kahle nezinhlobonhlobo zezindikimba noma izinhlobo zemibhalo. I-Círculo ibingasinda nabalingani bayo bamakhasimende abangama-300.000 bamanje abagcina lowo mkhakha wokuhlela kaHans Meinke ngesitayela seBüchergilde. Kepha uBertelsmann ulahle intengo yeqembu ngokuyihambisa kumshicileli ongaconsi phansi: uPlaneta. Okuthile okungaqondakali, ngoba ePortugal iCírculo de Lectores isesezandleni zikaBertelsmann (Bertrand), nase-Argentina nakwamanye amazwe. EFrance, iFrance Loisirs yaba yiyo yonke impahla yabasunguli bayo.
Lowo owayengumqondisi we-Círculo de Lectores, uHans Meinke, wayeqonda ukuthi imodeli yesikhathi esizayo yeCírculo ingaba yini: iklabhu lezincwadi lokwenza kahle, elibhekele ubuciko bokwenza izincwadi ezinhle, eziboshwe kahle, eziboniswe, ezihambisana nemisebenzi ehlukahlukene yamasiko. IBertelsmann, ngokwengxenye yayo, iyiqembu lokushicilela elizinikele ekubhujisweni okuhlelekile komhlaba wokushicilela ngokumunca inani elikhulu labashicileli eJalimane nasemhlabeni jikelele, futhi ikakhulukazi amakilabhu ezincwadi, okwakuyinto yasungulwa yaseJalimane kusuka ngo-1919, yize kwakukhona abandulelayo, futhi ngisho nangaphezulu kusukela eminyakeni yangemva kwempi (cishe ngo-1950), lapho kwakukhona ukuqhuma okukhulu kulolu hlobo lwesiteshi sokuthengisa. Ngokushintshwa kwezimakethe nokufakwa kwedijithali, uBertelsmann wavele wathatha isinqumo sokushaya i-Círculo de Lectores (Bertelsmann Lesering) yakhe, eseyaziwa nge-The Club, ngemuva kokugwinya amakilabhu angama-95% abe seGermany, Austria naseSwitzerland. Ubudlwangudlwangu abuzange budlule kuphela, kuphinde kwavela nokuthi bekungumbulali wokuhlela. ICírculo de Lectores de España yayihlukile, ngoba uHans Meinke wayekwazi ukukopisha imodeli yeGutemberg Librero Guild esasikhona (Büchergilde Gutenberg), eyasungulwa ngo-1924 (ngonyaka ofanayo neDeutsche Buch-Gemeinschaft, yagwinya u-50% ngo-1969 nguBertelsmann futhi yaqedwa njengenhlangano ezimele kusukela ngo-1974 kuya ku-1988). NjengoBüchergilde, uCírculo ushicilele izincwadi ezisezingeni eliphakeme, eziboshwe kahle nezinhlobonhlobo zezindikimba noma izinhlobo zemibhalo. I-Círculo ibingasinda nabalingani bayo bamakhasimende abangama-300.000 bamanje abagcina lowo mkhakha wokuhlela kaHans Meinke ngesitayela seBüchergilde. Kepha uBertelsmann ulahle intengo yeqembu ngokuyihambisa kumshicileli ongaconsi phansi: uPlaneta. Okuthile okungaqondakali, ngoba ePortugal iCírculo de Lectores isesezandleni zikaBertelsmann (Bertrand), nase-Argentina nakwamanye amazwe. EFrance, iFrance Loisirs yaba yiyo yonke impahla yabasunguli bayo.
«» »Ucezu lolwazi lokuqala olusobala ubandlululo olukhona ezinsukwini ezibizwa ngokuthi yimillennials (abantu abazalwa phakathi kuka-1980 no-1995) nesizukulwane esingu-Z (esazalwa ngemuva kuka-1995). Ngoba, ngokungafani nenkambiso elindelekile yezizukulwane ezibekwa amabala njengokuzimela nokungabi nandaba, izinkulungwane zeminyaka zingabafundi abanenkani.
Empeleni, ingosi ye-Biz! IRiphabhlikhi Magazine (2019) ibike ukuthi e-United States kuphela "ama-80% abantu abasha abaneminyaka yobudala eyi-18 kuya kwengama-35 bafunde incwadi nganoma iyiphi indlela ngonyaka odlule, kufaka phakathi abangama-72% abafunde ikhophi ephrintiwe". Umthombo ofanayo ukhombisa ukuthi abaseMelika bathola isilinganiso sencwadi eyodwa kuya kwemihlanu ngonyaka. »» »»
Ngabe ukufunda incwadi unyaka wokuba ngumfundi onamava? Ngakho-ke sizoba yini thina bethu abafunda i-2-3 ngenyanga?
Ngiyavumelana nokuphawula kokugcina, ucabanga ukuthi ukuthenga izincwadi ezinhlanu ngonyaka kungaba ngumfundi onamandla…. sizoma kuphi. Kimi kube yihlazo elikhulu ukuthi bavala indingilizi yabafundi kwazise sengiyilungu iminyaka eminingi, noma kunjalo nginencwadi ye-elekthronikhi, kepha iphi incwadi yamaphepha, iphunga lencwadi entsha, bathinte vula amakhasi. Isizukulwane samanje asifundanga lutho, izinkulungwane zeminyaka ezimbalwa kakhulu kanye nesizukulwane z (ngiyaxolisa ngemininingwane yami engeyona kodwa ngicabanga ukuthi izinkulungwane zeminyaka yilabo abazalwa ngemuva kuka-2000 nokuthile, angikaze ngikuzwe ngesizukulwane z, kuzwakala njengenoveli ethusayo) Okuningi ngaphezu kwanoma yini ngoba nginendodana eneminyaka engu-16 futhi ngiyibona kuyena nakwabanye abaningi ebisebenza nabo nabangane. Ngicabanga ukuthi ngingumfundi okhuthele njengoba ngifunde incwadi ngeviki, uma ngiyithanda ezinsukwini ezinhlanu futhi uma ingixhuma ekhasini lokuqala ngezinsuku ezintathu noma ezimbili ngisho. Ngilahlekelwa ukubala ukuthi ngifunde kangaki ngonyaka, kepha amahlanu angaba yinhlekisa
Kubuhlungu impela ukuthi iCírculo de Lectores ayikaguquki kubuchwepheshe obusha. Ngikhule naye, ubaba wami ubewugcina umagazini, bekungekho izincwadi ezingaphansi kwezimbili noma ezintathu ezazisele ekhaya, ama-lps azo zonke izinhlobo zomculo. Ngiyabonga Circle of Readers. Uzohlala emphefumulweni walabo bethu abathanda ukufunda nomculo. Hug kusuka eBototá.