Tun kafuwar sa a 1994, Amazon, kamfanin cewa Jeff Bezos Da nufin ta zama babbar katafariyar kasuwanci a Intanet a duniya kuma ta fara “tafiya ta zahiri” wani lokaci da ya wuce. Kuma idan da zazzabin Intanet bai isa ba, Amazon ma ya fara tura manyan kantuna, kantunan ɗakunan gado da kuma, ba shakka, kantunan littattafai a duk duniya. Shin kana son sanin shagunan sayar da littattafai na zahiri na Amazon?
Cin nasara na zahiri na Amazon
Lokacin da a watan Nuwamba 2015, Amazon ya yanke shawarar buɗe kantin sa na farko, Littattafan Amazon, a cikin garinsa Seattle, masu sayar da littattafai na zahiri da kuma duniya baki daya suna mamakin shin wannan shine babban abun birgewar da wannan ɗan kasuwar yayi game da kasuwa, na littattafan zahiri, wanda ake ƙara matse shi a recentan shekarun nan.
Kuma tun daga lokacin da aka haifeshi shekaru ashirin da uku da suka wuce, Amazon ya sake inganta duniyar sayayya ta hanyar sauƙaƙe sayan samfuran abubuwa daban-daban, musamman littattafai, tare da dannawa ɗaya da kuma bayan jigilar sa’o’i 24 wanda tasirin sa ya haifar da kantunan littattafan gargajiya da yawa don sake tunanin kasuwancin har ma rufe ƙofofinsa.
con shagunan shida sun buɗe har yanzu (a Seattle, San Diego, Chicago, Portland da biyu a Massachusetts), ma'anar kantin sayar da littattafan zahiri na Amazon mai sauƙi ne: nuna a cikin shago waɗancan littattafai tare da mafi ƙarancin darajar taurari 4 akan gidan yanar gizon su, Tabbatar da amintattun tallace-tallace. A matsayin kari, an kara masu baje kolin abubuwa daban-daban na jerin Kindle Fires, wanda ya kawo sauyi a duniyar wallafe-wallafen albarkacin ebook din kusan shekaru goma da suka gabata, yana kwaikwayon misalin wasu kamfanoni kamar Google wadanda suma sun fara yin matakan su na kwanan nan a cikin wannan na fallasa kayayyakin su ga duniya tsakanin zane-zane akan bangon.
Kuma kodayake yawancin masu sayar da litattafan da ke damun kasuwancin na Amazon ba su yarda da doguwar rayuwar sa ta yin hukunci da shi kadai ba Littattafai dubu 5 a kowane shago, Kamfanin Jeff Bruges ya rigaya ya tsara shirinsa don cin nasara a saman jiki: shahararrun kantunan nan na Amazon Go, ba tare da masu karbar kudi ba tare da sabbin kayayyaki, sai kuma wani shagon sayar da kayan kwalliya mai zuwa inda abokin ciniki zai iya ganin yadda gadon yake a kan kayan dakin su don saya a wannan lokacin. Amma kasuwar wallafe-wallafen ne kamfanin ke da niyyar kara bincike tare da sabbin shaguna guda shida da za a bude a cikin watanni masu zuwa, kasancewar shi ne wanda yake a Columbus Circle, a New York, wanda aka tsara a wannan bazarar, wanda ya fi kowane buri buri tare da tsawo na 4 murabba'in mita.
Zai kasance ne kawai a cikin fewan watanni masu zuwa lokacin da zamu ga idan Amazon kuma ya sami nasarar mamaye kasuwar jiki wanda, a bayyane yake, na iya zama babban abu a wannan lokacin.
Ko wataƙila ba.