“… There are three things in life that human beings cannot escape: death, taxes and advertising… ”Possibly this is one of the most emblematic phrases of the new work by Sergio Rodriguez, who invites us to remember the best ads that surely remained engraved in the memory of many fans of the TV and other mass media.
This advertisement book collects those advertising messages that have been established in our collective memory, for their humor, for the character, for their slogan, for the little song ... who knows? Readers will be surprised to find very familiar ads, being able to color them with their own memories of the past, such as the famous box of 12 plastidecores (one of the most anticipated birthday gifts), the ducats that men smoked, Fish candies and the titanic animated characters that captured hours of our attention as Willy fog, Mazinger Z, candy Candy, The Kiosk o Dabadabada.
This book tells us the story of the most revolutionary communication technique, from its origins to the present, which is why it is not just a advertisement book, but includes a broader approach, strategically fusing nostalgia, emotion and surprise from the perspective of the advertising.
The work is divided into chapters, with the intention of grouping the ads highlights of recent decades and their relationship with social reality in Spain.
Some of the more memorable announcements include:
-I love laura
-You like driving?
-The babies of Iberia
-Patxiiiiiiiiiiiiiiii Are you Patxi?
-You give me cream, I give you cream.
-Andalusia there is only one
-You can not play in the classroom
-My dad fixes everything, everything and everything
-Grandpaooo, what do you forget
-The Iniston
-The Freixenet bubbles
You freak out when you remember some of these ads, truth?…
-About the author: Sergio Rodríguez is a young entrepreneur who was born in Mahón (Minorca), in 1973. He currently resides in Palma de Mallorca, where he leads two companies: Creaciona and Neimin, the latter specializing in the creation of registered brands. He has a Diploma in Business Administration and a Diploma in Marketing and Business. In recent times, he has written several articles on advertising in magazines and participates as a speaker in masters and expert courses in the Malaga University and ESIC.
Certainly some advertising phrases have become popular language and thanks to many advertisements today there are brands that have become a product, for example, lollipop, we do not ask for a lollipop, but we ask for a lollipop, let's face it. whatever brand.